The Best Selling Products on Etsy in 2024 to Become Profitable

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Successful Etsy sellers have many secrets and weapons at their disposal. One of which is to have the best selling products on Etsy in their Etsy store. So, if you want to become a star seller, you need to be an expert in choosing products for your Etsy store.

Don’t just choose a specific niche that you want to sell, but you should have the best selling products on Etsy at your disposal. That way, you can thrive in a competitive market.

But first, let me explain what Etsy is to those unfamiliar with it. Etsy is basically a platform where creativity meets commerce. Unlike Amazon, the items you can sell on Etsy are the product of creativity, passion, and skills—like unique handmade and vintage treasures.

Going back to the topic, becoming a successful Etsy seller requires finding the best selling products on Etsy. To do so, there are a lot of things you can do, and you can start with understanding the pulse of the market, knowing what buyers are looking for, and learning where your unique skills and passions fit in.

However, finding what sells is challenging in this highly competitive platform. Take note that Etsy has more than 92 million active buyers, and it’s no secret that someone or some company is already catering to the needs of these buyers.

But it doesn’t mean it’s impossible to carve your way in and choose the product that will sell in your Etsy shop. And this is why you’re reading this quick guide.

Unearthing the Best Selling Products on Etsy

Etsy dominates the trinkets and accessories marketplace on the web, but it’s not all about them. There are a lot of things you can buy on this site, and that means you also have a lot of options when it comes to the popular products in your Etsy shop.

But before deciding what to sell, you should understand how to become an Etsy seller. Once you do, it’ll be easier to choose the best product to sell.

To give you a rough idea of what Etsy sellers have in their product listings, they are:

1. Jewelry: The Undisputed Crown Jewel of Every Etsy Seller

Jewelry is the number one popular category in Etsy. From delicate necklaces and statement earrings to personalized rings and charm bracelets, you can find them on this platform. Just so you know, it’s projected that $357.2 billion worth of jewelry will be transacted within Etsy by 2028.

And just to give you an idea of how much a jewelry Etsy seller earns from the site, CaitlynMinimalist—the top jewelry maker and Etsy seller—has raked in an impressive 2,892,967 sales with her exquisite handmade products, demonstrating the sheer potential of this category.

If you want to try your hand at popular jewelry category, think of birthstone pendants, custom engraved pieces, and trendy earrings with unique designs featuring natural elements and eco-friendly materials. These are one of the best selling products on Etsy right now.

2. Craft Supplies And Tools: Showcasing The Creative Soul of Etsy Sellers

Did you know that Etsy is a very stable ecosystem of its own? Ever wonder how the site stood strong despite having fierce competition online? It’s because Etsy sellers are its buyers as well. And this is particularly true when it comes to the arts and crafts category.

On Etsy, you can find almost everything under the sun if you plan to start making arts and crafts products. They’re everywhere—treasure troves of beads, fabrics, yarns, art materials, jewelry-making kits, and more.

While not as high as the “jewelry industry” on Etsy, it’s estimated to hit $30.89 billion by 2030. That’s not bad if I say so myself.

If you want to try this out, take some inspiration from shops like Beadboat1 and Yakutum—two of Etsy’s leading craft supplies sellers. Their diverse and specialized offerings perfectly cater to the booming demand for craft essentials, from colorful beads and threads to tools for specific crafting techniques.

3. Paper And Party Supplies: Selling Items for Big And Small Celebrations

Are you a party animal and want to spread fun all over town? Why not be a party animal that sells paper and party supplies?

I know there’s an abundance of beautifully crafted paper and party essentials on Etsy—stickers, printable wall art, custom invitations, party favors, and more. But this is one of the Etsy product categories that’s all about the fun you can give and add to any celebrations!

For instance, PlannerKate1 has a staggering 1,985,238 sales on Etsy. Most of her sales are from stickers alone!

And this line of products can be a profitable one indeed since the customer base for this niche doesn’t vanish. Who doesn’t party, after all?

4. Wedding Essentials: Celebrating Love In Style

If you have some cash to burn, why not become a high-end shop owner instead of buying paper and party supplies? Wedding products and essentials are highly profitable since buying outside of Etsy or relying on brick-and-mortar stores can be very expensive.

It’s no exaggeration to say that the average wedding in larger US cities now costs around $60,000.

Weddings are a big industry, and the markups for anything related to them are relatively high. Because of that, most people rely on finding wedding dresses and jewelry in Etsy shops. As a result, Etsy has become a key destination for personalized and heartfelt wedding details without breaking the bank.

Depending on how you handle your potential wedding Etsy listing, you can definitely make money on Etsy. For example, ModParty is a testament to this. The shop boasts 1,820,978 sales across wedding decor, accessories, gifts, and even jewelry, showcasing the multifaceted demand—and it’s still going up!

By the way, in addition to personalized wedding invitations, unique bridesmaids’ gifts, rustic wooden signage, and various wedding trinkets, you can also sell digital products like wedding invitations and templates.

5. Clothing: Threads Of Personal Expression of Etsy Sellers

As you may have noticed by now, most of the best selling products on Etsy greatly cater to women. It’s no secret that most of Etsy’s users, sellers, and buyers are women. So, it’s no surprise that clothing items and apparel are huge in this platform—another line of products that primarily targets girls and ladies.

With the global apparel market on track to touch a staggering $2 trillion by 2028—that’s a lot—offering clothing on Etsy can be exceptionally rewarding (if done strategically)!

Shops like Up2ournecksinfabric, specializing in vibrant and quirky handmade apparel, demonstrate the demand for individuality within this competitive category.

6. Handmade Items: How Etsy Sellers Make Money With Their Hands

Etsy holds the banner high when it comes to handmade items. After all, it has gotten its current outstanding reputation because of shoppers flocking to the platform for unique, artisanal goods made by passionate people around the world.

Custom pieces are greatly valued on the site, particularly the ones that feature names, initials, or birthstones and personalized gifts.

And the marketplace isn’t limited to accessories. Handcrafted home decor, including bespoke candles, ceramics, and woven textiles, are widely sellable on the platform.

And the popularity of handmade items extends to handmade beauty products like organic soaps and skincare products. But be warned, shoppers are increasingly mindful of the ingredients in their beauty and personal items. So it would help if you craft products with natural and cruelty-free ingredients if you’re going this route.

7. Vintage Items: OId Is Gold

In addition to crafts, selling vintage items, like what eBay sellers do, is popular on Etsy as well. It can’t be helped! Vintage items have a high appeal to those who cherish the charm and history of slowly fading cultures and bygone eras.

This is particularly true when it comes to clothing, especially pieces from the 70s and 80s. They’re highly sought after, with shoppers looking to add a unique flair and some “ancient” pizazz to their wardrobes.

In addition, vintage and antique home decor from past decades has also enjoyed massive sales.

Items like mid-century modern furniture, antique kitchenware, and nostalgic art prints are pretty hot in the market—maybe because they resonate with buyers seeking to create distinctive interiors. So, if you have anything old, you can turn it into gold on Etsy.

8. Home And Living: The Foundation To an Etsy Shop

Shoppers on Etsy are like bees drawn to handmade and eco-friendly products like honey. They love getting custom-made furniture, such as rustic coffee tables, intricately designed shelving units, and anything in between!

Aside from those, sustainable home goods, like organic cotton bedding and handmade beeswax candles, are also highly sought after as consumers prioritize eco-conscious living. Millennials, who are the majority of Etsy users, are greatly attracted to these after all.

Anyway, if you want to stand out from the rest, you can pursue making customized wall art, such as family name signs and personalized prints, which allow buyers to add a unique touch to their homes.

Also, handmade ceramics, including one-of-a-kind mugs and decorative vases, are also popular, as they offer both beauty and practicality.

9. Pet Supplies: For Those Cute Pups And Kits

Let’s stray away from arts and crafts, and let’s focus on pet supplies! Surprisingly, as a crafts and arts website, pet supplies do well on Etsy. In 2024, it’s among Etsy’s best selling products, reflecting the growing trend of pampering pets with unique, high-quality items made and sourced by passionate Etsy users.

However, do know that most buyers on the platform look for the typical outings you can get from pet shops. They’re more into custom-made, eco-friendly, and innovative products to enhance their pets’ lives—mostly, custom accessories like engraved collars and leashes to custom pet beds and clothing.

Handmade toys made from natural materials are also a hit, and the same goes for organic treats as well.

So, if you love animals and pets, you can strive to create and source products for pets that emphasize individuality and quality.

10. Digital Products: Let’s Go Digital, Digital

Digital products have been an ignored foreigner on Etsy for the past few years, but they have made the platform their home.

Now, they’re among the site’s best-selling items. Most of them are in the realm of art, like printable images, planners, and illustrations, but digital educational files—eBooks, reports, lesson plans, etc.—are also popular.

The appeal of digital products on Etsy is simple: they’re convenient.

Users only need to download them, which eliminates shipping fees and wait times. Etsy sellers also benefit from this, as logistics problems are virtually nonexistent with digital products.

Finding Your Winning Product Idea

So, those are the hot categories on Etsy, but they’re just the starting point.

While I gave you brief overviews of those categories, I’m sure they won’t be enough for you to decide. So, now comes the exciting part: figuring out what you’ll sell. Think of this as an art and science, combining market research and your unique creative flair.

Step 1: Research Keywords and Trends

You can’t just whip up something and pray it flies. While luck is certainly a factor in success, it’s best you don’t rely on it.

So, put on your sleuthing glasses and start researching. If you want to make over $500,000 in sales like the most successful Etsy sellers, you better spend time researching.

To make this process easier, you can use a tool like eRank. It’s dedicated entirely to Etsy’s SEO and will help you understand keyword trends and find untapped opportunities in terms of what people demand.

Step 2: Understand Your Competitors

You may find out through research the line of products you can sell and will sell. The problem is, how can you make sure that people will buy yours instead of the competition? Well, it’s all about having an edge.

To get this “edge,” go to Etsy, browse those top categories, and really examine what the best selling shops are offering. Take a peek at their product photos, descriptions, pricing, and customer reviews—see what’s working for them or not.

After doing so, brainstorm ways you can bring something fresh and better to the table. This means outdoing them in terms of originality, customization, photography, or offering that extra something special in your customer service. This means being different yet appealing.

You can start with having unique product variations, bundles, stellar presentations, or a story that truly resonates with buyers. Think, “How can I provide an experience customers rave about?” That’s your assignment!

Step 3: Pour Your Love And Passion On Your Products

It goes without saying that Etsy was built by a community full of love and passion for what they craft. These are the two ingredients core to their success.

While it’s critical to have a purely business mind when selling online, you still need to have love and passion become apparent in your products.

Start small. Prioritize quality over quantity. Don’t be afraid to allow your products to ooze your brand and personality. If you do this, you’ll stand out and may even start a following. Most popular craftsmen started out this way.

FAQs

All right! It’s time to dive into some additional information through frequently asked questions. Hopefully, this section covers what you’re thinking right now!

What Is The Most Sold Item On Etsy?

While exact numbers are tough to come by, jewelry consistently reigns supreme, as I mentioned a while ago. It’s one of the most sought-after product categories, with top sellers achieving millions of sales—that’s a lot of moolah!

Meanwhile, craft supplies, personalized items, and wedding essentials are also strong contenders. Think customizable necklaces, planner stickers, or handmade wedding favors.

What Sells Easiest On Etsy?

Unfortunately, this is a broad question to answer. However, some tips I can offer are to focus on having a smart balance: Know what’s in high demand, leverage your skills and passions, and have lower production costs.

Also, you can’t expect to be an overnight success on Etsy anymore. There are a lot of sellers on the platform already. It will take time to build a “fandom” or “following” for your crafts and products. So, steel your heart and pockets and be patient.

What Is The Most Popular Niche On Etsy?

While jewelry tops the list of the most sold items, home decor takes the cake when it comes to popularity and Etsy’s revenue. Price points and demand differ between the two, so you can understand the disparity.

However, even if it’s the most popular niche, it doesn’t mean that it’s easy to sell in the home decor category.

So, if you plan to dive into it, be sure to stay ahead of design trends, offer customization, and make your store stand out with compelling photos and branding. It’s competitive but has huge potential for success.

Who Is The Highest Paid Seller On Etsy?

That’s an easy question! Shops like PlannerKate1 (stickers and digital planners), Beadboat1 (beads and craft supplies), and CaitlynMinimalist (handmade jewelry) consistently rank as top sellers. Mind you, they’re achieving multimillion-dollar sales on Etsy.

Conclusion

Well, that’s a wrap! Finding the “golden ticket” to sell on Etsy can be a very tough challenge! But you need to hold on and focus on finding the best selling products on Etsy to sell and make.

So, never forget about current market trends, harnessing your creativity, and dedicating a lot of time to crafting or sourcing your products. This takes hard work and strategic thinking, and I believe you can do it!