September 2025 TFMMT Newsletter

Aloha! It’s another great month, and we’re still on our journey. I have a lot of things to talk about, so this is definitely going to be a somewhat long update.

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by Robert Segrest
Published Oct 1, 2025
6 min read
September 2025 TFMMT Newsletter

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Key Takeaways
  • The ebook is now greenlit.

  • Google has another core update and it hurts.

  • New video format incoming.

Aloha! It’s another great month, and we’re still on our journey. If you’ve been following the newsletters, you might know that the team and I were considering writing an ebook. I’ve made the decision to go for it! Over the past few weeks, I’ve been working on the book alongside my blog writing.

You know what? It feels incredibly liberating. While it’s a bit cringe-worthy to put my experiences into words, blogging allows me to share some personal stories. With the ebook, however, it feels like I’m laying my soul bare for everyone to see.

Writing about my struggles, hardships, and lessons is a cathartic experience. I enjoy it, but it also feels new and challenging. I don’t usually express these feelings openly with my friends. Sure, I might rant or share my emotions in the moment, but that’s more of a coping mechanism. Writing everything down is something I can control, and it’s something I need to do.

I know it sounds confusing, and I feel a bit confused myself. This is a first for me, and I highly encourage others to consider writing a book about their own lives.

I believe in three important things in life: planting a tree, having a child, and writing a book. Each of these actions allows you to leave a legacy in the world, even after you’re gone. While having a child and planting a tree require significant effort and commitment, writing a book is much easier to accomplish, yet it remains a deeply personal endeavor.

This newsletter will be a bit different—it’s all text, no links. I’ve already trimmed down 75% of what I originally wrote, and I’m feeling a bit frustrated with how things are going. To express that frustration, I won’t be including any links this time. So, take that, Google!

Videos

Just a quick update: we’re currently experimenting with a new video creation process. Previously, we used AI to generate audio and a mascot version of me. However, since YouTube has been quite strict about AI content, we’re trying something different.

We’re now using our own voices for the videos. Unfortunately, we’re not professional voice actors, so it may take some time for us to produce high-quality narration. But still, keep your eyes peeled! We are confident that we will improve.

Blog Posts

Content creation is progressing steadily, and we’re focused on expanding our niche with the “win life” posts. As always, we’re adapting to the wants and needs of our audience, remaining resilient despite challenges posed by Google’s algorithm changes.

Google has been consistently updating its algorithm, which has negatively impacted us. The recent update ended on September 22, and we’ve seen our pages getting deindexed one by one. While we’re managing to stay afloat, it’s disheartening to see these changes.

The core update, internally named “Perspective,” reflects a shift in priorities. Previously, the focus was on EEAT—Experience, Expertise, Authority, and Trustworthiness. We’re gradually making progress in these areas

 I have experience and formal education in finance and time management, which I believe gives me some level of expertise. And I believe I’m trustworthy enough, right? Right? However, we still need to enhance our authority. 

In the online world, authority can be built through various means such as gaining backlinks, being quoted by the media, and establishing a recognizable presence in the field. We’re actively working on these strategies, including writing an ebook to solidify my authority and introduce ourselves more effectively to our audience.

Though it may seem like I’m complaining about these changes, I’m simply expressing my thoughts. This Google update could be beneficial if it functions as intended. As both a blogger and an internet searcher, I’ve noticed that finding quality content can be difficult; many articles feel like AI-generated patchwork, failing to answer my questions satisfactorily.

This creates a challenge, especially in the finance niche, where topics are often repetitive. It’s critical to avoid giving misleading information that could lead readers to financial losses.

Most finance bloggers tend to play it safe by sharing tried-and-true strategies. The real challenge is how to provide fresh perspectives. While I believe my experiences are worth sharing, they are relatively common in America—many people face similar struggles and overcome them.

What I find inspiring in real life can appear mediocre online, especially since many influencers and bloggers present exaggerated life stories. Some even claim to have made millions, luring readers into their dubious programs. This is misleading and diminishes trust in genuine content creators.

This situation changes what is considered trustworthy and authoritative by people, AI, and algorithms. It’s all too easy to misrepresent oneself online, making it simple for Google to be misled about your true identity. Ultimately, it comes down to integrity.

Being authentic online has its challenges. When you choose to be genuine, you might lack the exaggerated persona often needed to stand out. Many successful figures create hype and present an unrealistic image to reach the top, but that approach makes me uncomfortable. I prefer to stay true to myself, even if it means not achieving the same level of visibility or recognition.

TFMMT Team Corner

That was quite a lengthy explanation, and I’ve already summarized it. Now, let’s move on to what the team has to say.


robert blogpreneur

Robert

“After Jose updated me on the situation, I had many thoughts about SEO. However, moving on, we recently sponsored a local event to increase awareness of the TFMMT brand among people in the area. I hope some of the attendees check out our site.”

paul web developer

Paul

“The site migration to a different hosting provider may be put off until next year, as the current subscription has been renewed. Fortunately, the hosting service has been performing well for some time. No problems in the meantime.”

Paul’s Professional Website


april content editor

April

“I’m currently busy with the social media stuff, book project, and testing a new video format. I’m feeling a bit down about our SEO performance, but I believe we still have the potential to succeed in the future. Fingers crossed!”

April’s UpWork profile page

jose search engine optimization

Jose

“In the coming months, I will be providing my voice for the videos. It’s a bit anxiety-inducing, but I’m also enjoying the experience. Unfortunately, our SEO has taken a hit with Google, and I often feel hesitant about sharing this bad news. I’m working on creative ways to respond to these new challenges.”

Newsletter—Done!

This issue arrived later than expected this month. I had planned to share different content, but sometimes unexpected things happen. For now, let’s wait and see how things develop. Talk to you later!

about the author
Robert Segrest
Rob is a medical professional and blogger. Having been at the bottom and broke with all the time in the world then going to college and accumulating a ton of debt and making $250,000/yr. He's paid off almost $100,000 in loans and credit card debt to now leaving the daily grind behind and getting back the most valuable asset...time!!

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